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Hooked How To Build Habit Forming Products PDF, ePub eBook

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BOOK SUMMARY :

Hooked how to build habit forming products nir eyal ryan hoover on amazoncom free shipping on qualifying offers how do successful companies create products people cant put down why do some products capture widespread attention while others flop what makes us engage with certain products out of sheer habit is there a pattern underlying how technologies hook ushooked how to build habit forming products is a guide to boosting customer engagement and building habit forming technology written for product design managers marketers and startup founders hooked provides hooked is not abstract theory but a how to guide for building better products hooked is written for product managers designers marketers start up founders and anyone who seeks to understand how products influence our behavior hooked provides readers with practical insights to create user habits that sticknir eyal is the bestselling author of hooked how to build habit forming products and indistractable how to control your attention and choose your life he has taught at the stanford graduate school of business and hasso plattner institute of design

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