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BOOK SUMMARY :

Why we buy the science of shopping paco underhill rick adamson on amazoncom free shipping on qualifying offers is there a method to our madness when it comes to shopping hailed by the san francisco chronicle as a sherlock holmes for retailersfirstly why we buy should have been how they buy because 1 the book is about insights on shopping and not shoppers based on extensive observations of shoppers when theyre shopping and 2 its addressed from the retailers point of view about what they can do to make people buy more things the structure of the book goes something like this why we buy the science of shopping paco underhill simon and schuster jun 2 2000 business and economics 256 pages 5 reviews revolutionary retail guru paco underhill is back with a completely revised edition of his classic witty bestselling book on our ever evolving consumer culturefull of fresh observations and important lessons book summary of why we buy the science of shopping by paco underhill a must read book if you work in retail and wants to get ideas about how to increase sales based on how your customers move in your storeswhy we buy the science of shopping updated and revised for the internet the global consumer and beyond

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